Where branded search budget goes
Branded search ads protect your brand terms when competitors bid on them. But competitor activity changes by the hour, while most brand campaigns bid the same way all day. The savings come from matching coverage to competition: full protection when competitors are present, less spend when they are not.
How to use the estimate
Pick your monthly branded search spend and how often competitors appear on your brand terms. If you are not sure, the free report shows which competitor ads appear on your branded searches in your market.
Questions
How is the savings estimate calculated?
It applies the range of branded search savings seen with Signal clients to the monthly budget you select: about 45 to 60 percent when competition on brand terms is low, narrowing to 30 to 40 percent when competitors bid often. It is an estimate to check against your own account, not a guaranteed outcome.
Why does competition change the result?
When competitors bid on your brand terms, keeping paid coverage protects your clicks. When they are absent, part of that spend may be avoidable. The more often competitors appear, the less of the budget is typically safe to reduce.
How do I know how much competition my brand has?
Run the free branded search report for your domain and market. It shows which competitor ads appear on your brand terms and how much of your branded traffic is paid.
What does the 72-hour monitor add?
Monthly data shows who appears on your brand terms, not when. The monitor checks live search results for 72 hours to measure how often your ad appears alone and when competitors appear without you.